INDEPENDENT. STRATEGIC. ACCOUNTABLE.
Hemlock Digital Group was founded by entrepreneurs, for entrepreneurs — to solve the structural problems we experienced firsthand: broken promises, disconnected tactics, and agencies that never truly understood how independent businesses actually operate.
HOW WE THINK
We approach growth as infrastructure, not activity.
Marketing should function as a system — structured, aligned, and measurable. When visibility, conversion, and data operate together, growth compounds. When they operate in isolation, it stalls.
We prioritize clarity over noise and durability over short-term spikes. Because businesses aren’t built in quarters — they’re built over time.
OUR VALUES
We operate as strategic partners.
No pre-packaged plans. No disconnected tactics.
Just custom built, structured systems engineered to grow.
CLARITY
We eliminate confusion, unnecessary tactics, and inflated promises.
INDEPENDENCE
We remain founder-led and selective by design.
ACCOUNTABILITY
We take ownership of outcomes and stand behind what we build.
DURABILITY
We build infrastructure that sustains performance.
THE PEOPLE BEHIND HEMLOCK
DAKOTA ROYER
FOUNDER & CHIEF EXECUTIVE
An entrepreneur at his core, he has built and operated businesses firsthand — giving him a deep understanding of what growth actually demands: capital discipline, operational clarity, and systems that hold up under scale.
He leads the company’s infrastructure, financial strategy, and execution standards — ensuring Hemlock isn’t just creative, but structurally sound. His approach centers on building revenue engines that compound over time, not campaigns that spike and fade.
Dakota’s leadership sets the tone for Hemlock: disciplined, operator-minded, and committed to long-term value creation over short-term optics.
CORINNE DAVIS
CHIEF STRATEGY OFFICER
Leads structured search strategy, technical infrastructure, and conversion-focused web systems. Her work centers on building search ecosystems that compound — aligning visibility, site architecture, and measurable growth.
As a long-time business owner herself, she approaches strategy through an operator’s lens — prioritizing clarity, sustainability, and long-term value over short-term spikes.
ASHLEY HAYES
ALTERNATE SALES CHANNEL MANAGER
Ashley leads marketplace and third-party sales channel strategy, overseeing Amazon and other platform-based revenue systems. She focuses on structured listing optimization, platform compliance, product positioning, and performance monitoring.
Her role ensures that alternative sales channels operate as disciplined revenue engines — aligned with brand strategy and measurable growth objectives.
JEREMY DAVIS
DESIGN & BRAND LEAD
Jeremy leads brand and visual execution across Hemlock engagements, translating strategic architecture into cohesive, conversion-focused design systems.
His work bridges structure and storytelling — ensuring that positioning, messaging, and user experience are visually aligned and performance-driven. From site design to brand identity refinement, he builds creative systems that support clarity, credibility, and growth.
ROBIN GRANT
ACCOUNTING & FINANCIAL OPERATIONS
Robin oversees financial operations and accounting infrastructure for Hemlock, ensuring disciplined internal systems and operational clarity across engagements.
Her role supports structured growth by maintaining accurate reporting, billing oversight, and financial organization — reinforcing the accountability and transparency that define how we operate.
JERRY DAVIS
DIRECTOR OF INNOVATION
Robin oversees financial operations and accounting infrastructure for Hemlock, ensuring disciplined internal systems and operational clarity across engagements.
Her role supports structured growth by maintaining accurate reporting, billing oversight, and financial organization — reinforcing the accountability and transparency that define how we operate.
You’ll work directly with us.
No layers of account managers. No outsourced execution.
READY TO WORK TOGETHER?
If you’re serious about structured, long-term growth, let's talk.